What Is Effective SEO – Blackhat SEO Vs. Whitehat SEO
It is a mistake to think that SEO is as simple ‘Black and White’ or ‘Right and Wrong’ any more. It may have been somewhat that way in the past, but things are not as simple as they used to be. It’s also a mistake to think that things are getting better or worse over time. The ‘Good Old Days’ model is just as flawed as the ‘Right and Wrong’ way of thinking. The fact of the matter is that we are neither qualified to judge the situation nor does our option one way or the other matter for a hill of beans.
On the other hand something does matter is how skillfully we respond to the changes we face in the world around us. Skillful action is a result of keen awareness and the ability to respond quickly to the situations we face. Options and belief can quickly become prejudicial misconceptions in a fast changing world… Blackhat SEO Vs. Whitehat SEO
Allow me to site Moore’s Law in relation to the growth of the Internet and more specifically the changes going on in the field of SEO.
Moore’s Law is named after Intel co-founder Gordon E. Moore, who described a trend in 1965 that noted that “the number of components in integrated circuits had doubled every year from the invention of the integrated circuit in 1958 until 1965″ and he also went on to predicted that the trend would continue “for at least ten more years”. His prediction has proved to be accurate and is now used in the semiconductor industry to guide long-term planning and to set targets for future research and development.
Blackhat SEO Vs. Whitehat SEO
Now back to the matter at hand which is Search Engine Optimization. We, I mean you and I… We did not make the rules which we are forced to play by. Although both you and I both break them as a matter of fact. I being a Blackhat SEO webmaster and for the sake of this article, you being a Whitehat SEO webmaster. (Nothing personal, it’s just Blackhat SEO Vs. Whitehat SEO I assure you…) I break the rules without regard because I have no rules to begin with. I simply do whatever it takes to achieve my goals within my ethical realm of acceptability.
You on the other hand have rules imposed upon you by an outside entity that considers itself much like a jealous and wrathful God. In my option you follow the rules not out of respect for your God, but out of fear of his wrath and maybe a large dose of peer pressure for good measure. And please forgive me if I am wrong but I suspect your successful counterparts of changing hats when nobody is looking. Blackhat SEO Vs. Whitehat SEO
Who Does Google Serve?
After all Google wears whatever looks best in public. In fact if you look at Google in the same light Google looks at you and I you might just realize Google built it’s empire on one simple rule,
‘Do As I Say, Not As I Do’
But I digress… So it might be helpful if we keep an open mind about right and wrong in SEO today. It is Moore’s Law that is at play here and the situation is far too complex to allow ourselves to be swayed by options and beliefs that really don’t matter. We must act within the realm of our ethical bounds free of constraints imposed by hypocritical 3rd parties that do not have our best interests in mind. The Dali Lama once said about Blackhat SEO Vs. Whitehat SEO
Confidence is vital. If needed we should not be afraid to break a rule to be sure such a rule is just and right.
Did I just make that up? Anyhow…
SEO By Sitting On Your Hands?
Google would have you sit on your hands while it makes the rules and calls the shots. The Internet is far too complex for an algorithm to rule like a God. And Google is simply a for profit business in a capitalist society just like all the other businesses out there. While Google may have a strangle hold on your business at the moment do not mistake your master for a God. And do find comfort as a slave by worshiping your master as a God.
The penguin update by Google should show you that Google would just as quickly strike you and your business down as they would your Blackhat brother. Blackhat SEO Vs. Whitehat SEO
Should you get mad and try to kill a fly with a baseball bat in a small room full of your friends?
We are all in this together and it is obvious we cannot depend on Google to look out for our best interests, not should we anyway. Sitting on your hands is foolish when we need to feed our family and beat the competition in business, right?
No Hats – Just Highly Effective SEO
I suggest we set aside the Whitehat and Blackhats and be honest and objective. Safe and effective SEO is the means and High ROI is the goal. And we must achieve this goal within the realm of ethical behavior that suits us as individuals. I just hope you value your ability to sleep well at night as much as I do! If so I think we can set aside our differences and roll up our selves and get to work on our mutual goal. To do unto Google what Google wants to do unto us…
Complete Domination and the Destruction of Competition!
I have been workking on a plan, would you like to hear it?
Blackhat SEO Vs. Whitehat SEO