Online Business ReviewsIndividuals decide on customer testimonials and Online Business Reviews to discover just what others’ feel about your business.
Unfortunately, there exists little proof as to which online business reviews are actually real.
Online Business Reviews
Expert authors may bunch internet sites along with beneficial comments of a certain company’s services or products — or even unfavorable remarks regarding their own rivals. Due to this, the customer evaluation surroundings is usually not really just what it looks, as well as comments should be used having a materials associated with sodium, whether or not upon store, vacation or even solutions for online business reviews on internet sites.
In a single situation, the Online Business Reviews media reporter connected title of the reviewer into an internet search engine as well as found the actual “consumer” was at simple fact being used like a communications office manager in the firm in whose item the girl had been praising. Within various other instances, comparable or even similar vocabulary continues to be employed for several items created by exactly the same firm upon various internet sites.
On the web store icon Amazon . com has a plan which forbids “positive testimonials with regard to items where the writer includes a monetary purchase. ” Apart from firm personnel as well as internet marketers, freelance online business reviews writers are generally purchased every evaluation these people publish which good remarks or even trashes a firm or even their rival.
Online Business Reviews
online business reviews
[540SEO::SEO experts and local search optimization specialists]
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1. Customers use the internet to find local businesses
64% of customers use online search as their main way of finding local business; only 28% of people still use paper directories.
2. Online searches for local businesses are up 58%
In 2009 the number of ‘local searches’ (searches that included a location in it) grew by 58%. This was more than double the growth in general search volumes meaning that more & more people are looking for local businesses via search engines like Google.
3. Local search marketing is highly targeted
Using local search promotes your business to local customers at the moment that they’re looking for a business.
4. Highest conversion levels of all advertising channels
Local directory marketing has higher conversion rates than any other traditional advertising solution, as high as 50% conversion.
5. Mobile internet growth
More and more local customers use mobile phones to find local business. Local SEO covers both PC & mobile internet access so you never miss out on a potential customer.
6. Great ROI or return on investment
Unlike local news papers, phone books and leaflets with local SEO there is little wasted exposure. You reach potential customers when they need you not when they don’t.
7. Only 10% of businesses have claimed their Google Places listings
Most local businesses haven’t come to to grips with online marketing. That leaves the door open for you to get a head start on your competitors. Strike now while the iron’s hot.
8. Most Local Search opportunities are free!
It’s free to claim your business listing in Google Places and to list your business in hundreds of other online business directories.
9. Local newspaper readership is down by as much as 80%
Fewer & fewer people are reading newspapers. Recent figures show some newspapers have lost 80% of their readership in the last 20 years. Why? Because local people are turning to the internet for their news as well as to find the local businesses.
10. 70% of local consumers trust online business reviews
Word of mouth is a major factor in the success of any local business. So get your trusted customers to review your business online and you can attract hundreds of new customers.
What are your customers saying about your business online? If you don’t know, you should find out. If you do know you might ask yourself if the reviews of your business sound right. If they don’t, they may well not be real customer reviews. But how can you tell if your business reviews are real or not? And if they are not real, what can you do about it?
Take a look at the screen shot below. It a picture of a Google Places listing for Camelback Toyota. Notice anything strange about the reviews?
Think about it, if a business is really good at pleasing their customers they are going to get mostly good reviews. Right? Or at least 3, 4 and 5 star reviews. And if a business is really bad at pleasing their customers they are going to get mostly bad reviews. Or mostly 1, 2 and 3 star reviews.
But in neither cast should a business get a bunch of 1 star reviews and a bunch of 5 star reviews. It just does not make sense that a business can do such a bad job of pleasing some customers and such a good job at pleasing others, right?
(keep in mind the results will change over time)
- Spotting Bogus Business Reviews
If it’s your company you know if the business reviews are fake. If it’s your competition you might want to find out if they are cheating by posting business reviews themselves. One way to tell is if the reviews contrast one another. One says they are dishonest and gives them 1 star. Another says they are completely honest and gives them 5 stars.
There are more technical ways of spotting fake reviews as well. And Google knows about them. Companies that post fake business reviews will likely get busted before long and pay a steep price. So it’s not a good idea to post fake reviews.
How do you go about getting real positive reviews? QR Codes is the answer.
Spotting Bogus Business Reviews