E-commerce is no more a new idea. It is quite an established sector, and hence there is a level of expectation each e-commerce site must meet. Online shopping has existed for over 40 years, and that is sufficient time for development, addition, and stratification of novel features in the websites that help the customers to search for products and buy them. The requirements of each website vary with the products offered, and these specific features vary along with it.
It’s hard to create an online store that meets optimum requirement-especially if this is your first time. Let’s have a look at a few basics one needs to know.
Tips to create online store
It is the virtual version of your Wal-Mart shopping cart. This is quite the standard feature for an online shop where customers can store all they want to buy. If they want to reconsider a product they can simply visit the shopping cart and increase the count or remove a product altogether.
A product catalog
Any e-commerce website cannot function without a product catalog. Technically a product catalog can be viewed as an itinerary of all the items available on the website. It is especially useful for a large inventory of varieties of products on offer. Creating a page for each product is not just a hassle for the developer it is also quite a headache to browse all pages while looking for a particular product for the consumer.
It is often a better idea to create such a dynamic catalog that retrieves data from the consolidated database and updates accordingly. Categorization is the key to happy customers and a successful e-business.
Check out options
If you are selling only a few, limited items then a checkout page may not be necessary. There are a number of such popular e-commerce websites which skip the checkout page entirely and directly take the customer to the delivery and payment options. This is quite a relief for most customers as it is one less page to read and a lot fewer details to fill in. Checkout may not be a necessary option if you are planning to keep a small inventory.
When you create an online store, it is essential for you to create more than one way of accepting payment. You do not want to lose customers due to lack of options for payment. Services like PayPal and Google Checkout are handy for small businesses. For a huge e-commerce website with a jam-packed transaction system, a merchant account is a viable option. It alleviates the transaction fees that you pay to a noticeable degree.
Back Office tasks
The typical back office task is the dispatching of orders. Many factors such as updated stock levels are required, along with prompt emails which inform you of any product that has been ordered by a customer. Sending dispatch notifications on time to all responsible departments is another task so that orders are dispatched without losing out on much time.
The inventory, ordering system and the main e-commerce systems can be all integrated, but this is a tad bit complex venture and may cost you a little, but will prove to be highly useful in the long run.
Certain extra features can help to make your e-commerce site better.
Enhanced cataloging-just regular cataloging is alright, but if you can manage to provide every bit of information there is on your products, customers will be surer of the products which can result in more sales
An advanced inventory-having this feature can ensure that when customers are browsing products, they can be provided with all related products that they are likely to buy along with what they are browsing.
Detailed sales reports-properly formulated sales reports can help you design future strategies and procurement policies, as you will always have all the transaction information and purchases invoices to see what kind of sales your website is making.