Lousy Web Design & Google AdWords Campaigns
Web Designers had to work hard to get such a bad reputation! And they earned it well. They charge too much, take too long and under-deliver on almost all accounts! Many don’t know what honest means much less transparency!
Then many of these scam artists went from Web Design to SEO and only did worse! Now many are jumping on the Google AdWords band wagon…
Let’s address some of the crap these guys are selling…
Google Builds AdWords Campaigns for FREE, Don’t Pay for this - Although campaigns are free, they are built using Google Best Practices. However these Best Practices are not the best for their clients, they are best for Google. I let Google build campaigns and use them as a starting point for my campaigns. The only campaign you should pay for is a complete campaign that includes advanced landing pages designed to achieve high Quality Score as fast as possible.
To get an out of the box ‘Google Build Campaign’ for free, see below
Or Call 1-800-826-9988
Google AdWords Competitive Analysis - I saw an ad where someone said they were the only ones with competitive analysis data, or something to that effect. Nonsense! SPY FU and Keyword Spy both have free versions of their service! You can get your competitions: daily budget, monthly budget, AdWords history as far back as 3 years, keywords targeted, ROI on keywords, Ad Text History & current plus Organic data as well and all this is free!
AdWords Advertising Coupons are FREE - Google gives $100 credit coupons to Partners free to give to their clients. If you don’t have an agency rep, just call Google at: 1-800-826-9988. Your website must not have any AdWords clicks to it in the last 3 months.
Anyone that claims to be a Google employee and is advertising on AdWords Services on Craigslist is either full of crap or is about to lose their job! - Come on you guys! The number one search engine knows everything that goes on. Even your phone number in a craigslist ad for AdWords services would get you promoted to the curb! And Google is not going to hire someone that stupid in the first place!
Get a completely non-biased Google Business / Internet Marketing Plan directly from Google with nobody else in the middle! - This was called Google Bliss when they rolled it out to Google Partners to test. It is a website that simply asks you a few questions about your business model and what you want to accomplish. Then it generates a proposal and sends you a link to in via email. You also get an AdWords advertising coupon as well.
Find A Qualified AdWords Professional
I suggest you work with a Google AdWords Certified Professional. AdWords is too complicated for your fly-by-night SEO guy to just jump on the PPC band wagon. Google Certification should be a minimum level of qualification. Better yet, look for the following:
- 5 years of SEO experience
- 5 years web design
- 5 years webmaster experience
- excellent communications skills
- a background check
An AdWords Consultant needs to understand business models, ROI and everything else a typical business person needs to know in order to be successful. They need to ask intelligent questions and being able to listen with an open mind.
Questions to ask an AdWords Professional:
Have you ever run a business?
Where did you learn AdWords?
What other skills help you succeed with AdWords?
Do you use any 3rd party tools to build campaigns?
How important is Quality Score and how do you improve it?
What effects ad extensions and which ones should I use for my business?
What do you like/dislike about the AdWords Editor?
I’m not going to suggest answers for these questions because the deadbeats would just be that much better off if I did! Instead I suggest you listen for a tone of confidence in a persons voice and look them in the eye when they talk to you.
Check resume, visit LinkedIn profile, Google their name, Check personal and professional references, visit their website/sites.
Don’t trust anyone that does not put their name and phone number on their website!
About Robert McCulloch
My first computer was a Times Sinclair with 2K of memory and I built my first website in 1993.
I built my first website back in 2002. You can still see it on the Way Back Machine!
Started an SEO/PPC a Link Directory in 2003 called keywords.ods.org
Developed one of the most advanced Keyword Tools back in 2006 – F1 Keyword Tool
The early days of keyword research – See Example Keyword Report from June 6th 2007
My first site 4 years later – rpm.ods.org, July 4th 2006. My hat was black by then!
First site to go past a million in revenue! attorneycollect.com 2001-2007
Fast forward to the present…
AZ AC Repair Under development 1/18/2014
And one last thing, don’t forget Internet Marketing is like a chain. AdWords is just one link in the chain, important – yes. But no more important than any other link. All it takes is one link to break and the whole chain fails.